In honor of my recent commenter, lifelong cousin, and consistent birthday-gift-giver, I must offer here a shout-out about Broadsided. (Broadsided’s current issue features art by her husband, Gabe, and a couple of years ago, they featured her own work.) But while Broadsided has chosen work by people I personally know, love, and admire, that’s not the coolest thing about it. I am completely taken by the whole idea from two completely different perspectives…
First, it’s another step in publishing technology: if I happen to corner you at a party, I am wont to ramble on excitedly about the pros and cons of the Interwebs as a publishing medium. Broadsided, methinks, gets it all spot-on. It relies on local support for distributed, donated, public, hard-copy publishing. I believe the word the cool kids are using is ‘crowdsourcing’, a neologism I happen to love…but because the results are posted any/everywhere, instead of only on hipsters’ chests, it’s also got an element of graffiti to it, which might fit under a larger umbrella of something you might call ‘guerrilla publishing’. [Thanks again to the Spanish, by the way, for the use of the word guerrilla, not to mention their quixotic, crowdsourced, unarmed resistance to a certain tiny French megalomaniac.]
Second, I think they have a great approach to word/image pairing: in the pre-computer era, illustrations were often side projects, mere decorations to enhance the attractiveness (or sale price) of the physical published object. Not so with certain genres of children’s books, of course–but those are far more expensive per page to produce, and they are designed for a very specialized market and/or purpose. Don’t get me wrong: I love reg’lar ol’ unillustrated prose, and I love children’s books. But in the computer age, you’d have to be living completely ‘off the grid’ to miss the fact that composition tools, publishing capabilities, and even design philosophy have developed to encourage an integral relationship between word and image. And there’s some really fascinating stuff going on there–for example, at Broadsided.
So, what exactly is it? It’s four steps:
- A writer submits an original short piece.
- An artist calls ‘dibs’ and creates an original page design for that piece.
- Broadsided publishes (that is, ‘makes public’) a new resulting word/image pairing each month on their website.
- You print it out and post it wherever you think people would/could/should have the opportunity to see/read/enjoy it.
So, then…get thee to an inkjet.